We help kids get smart about money.

Dear Reader,

I am Susan Beacham and I have a dream. I am the mother of two girls. I was also a private banker, who repeatedly saw in my professional life how painful and difficult it was for my adult clients to deal with even the most basic concepts of personal finance. In 1999 I decided to do something about this and co-founded Money Savvy Generation with my husband, Michael.

My dream is to teach money management basics to elementary school aged children, a segment of our educational system virtually untouched because of the perceived complexity of the subject matter. Stated differently, I wanted to get "out in front" of money management behavior before bad habits set in. To start to make my dream come true I went into my local schools on a volunteer basis to teach my "Mrs. Money Talks Money" eight week curriculum. Armed with my Money Savvy Pig and motivating experiences with these school children, along with the responsibility I felt toward my own children, the Money Savvy Kids Basic Personal Finance Curriculum came into existence.

We have taken the time and made the effort in the development phase of our products to optimize them. Optimization is not just about making sure something "works" right, but also making sure our products touch kids emotionally and change their behavior. We started as, we remain, and we will always be a mission driven company.

In the years since I first taught this on a volunteer basis we have grown as a company. We're still family owned, but our reach has increased significantly. The Money Savvy Pig has been distributed around the globe and the Money Savvy Kids Basic Personal Finance Curriculum is now taught in school districts across the nation, as well as in Canada and Europe. My dream is becoming reality, but Money Savvy Generation has only scratched the surface. If you share my dream, we would welcome the opportunity to partner with you in helping kids get smart about money.


Susan Beacham

P.S. Please visit my blog on SusanBeacham.com