Company Background
Susan
Beacham founded Money Savvy Generation in 1999 after almost two decades
in private banking and investment management complemented by considerable
time teaching at the elementary level.
The company develops innovative products that help parents and educators
teach basic personal finance skills to school-aged children. Susan’s
mission is to empower children and young adults to take control over their
financial lives and financial futures in a world of increasing financial
complexity.
A sought-after speaker for financial institutions, state regulatory agencies,
trade associations, leadership conferences and schools, she is the creator
of the Money Savvy Pig® piggy bank— the centerpiece of the Money
Savvy Kids™ Basic Personal Finance Curriculum. This pioneering system
uses age-appropriate instructional materials to teach kids about the value
of money. Currently, this program is taught in school districts in 27
states plus the District of Columbia. In order to address the ‘tween
and teenage years, Susan developed the award-winning basic personal finance
organizer known as the Cash Cache® which has its own age-specific
curriculum—Money Savvy U™.
Among the company’s media credentials, Susan's syndicated column,
"The ABC's Of Money," appears in 25 award-winning, parenting
publications across the US. She also writes the monthly “Healthy
Finances” column for Chicago Parent magazine and her articles appear
in the educational publication Kidsville News. Additionally, Money Savvy
Generation financial literacy solutions have been featured on The Oprah
Winfrey Show, the Today Show, Right On The Money! (a nationally syndicated
PBS production), The Jane Pauley Show, and most recently, Rachel Ray.
David Bach, best selling author of The Automatic Millionaire, has endorsed
the company's products. Susan’s commentary has appeared in such nationally
respected publications as the Wall Street Journal, MONEY, Time, and Newsweek.
Later this year a new children's series entitled, The Millionaire Kids
Club, will make its debut. Coauthors are Susan Beacham and New York Times
best-selling author and financial journalist, Lynnette Khalfani.
The Money Savvy Pig® was named one of the best products of 2002 in
Business Week and USA Today. Parents’ Choice Foundation awarded the
Money Savvy Pig® its Gold Medal for Fall 2002, calling it the “educational
toy of the year.” The Cash Cache was awarded a silver medal by Parents’
Choice Foundation in Summer, 2004. Money Farm, a video series project
co-produced by Money Savvy Generation with WTTW-TV (Chicago), was twice
nominated for an Emmy.
